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The Role of Behavioral Economics in UX: Nudging User Behavior

In the world of user experience (UX) design, understanding how users behave and making design decisions based on that understanding is paramount. Behavioral economics, a field that combines insights from psychology and economics, has emerged as a powerful tool for UX designers. In this blog post, we’ll explore the fascinating realm of behavioral economics and how it can be leveraged to nudge user behavior in digital products and interfaces.

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