In the world of data analysis, uncovering hidden patterns and insights is a constant pursuit. Market Basket Analysis is a powerful technique that allows data analysts to delve into the minds of customers, revealing fascinating product associations that can drive business growth. In this blog post, we’ll take a deep dive into Market Basket Analysis, exploring what it is, how it works, and how it can be applied in the real world. Join us on this journey of discovering the secrets behind your customers’ shopping carts!
