Customer churn is the silent killer of businesses. It’s the leak in the boat that can slowly sink your ship, even as you’re busy trying to steer it towards success. In this post, we’ll equip you with the knowledge and strategies you need to plug that leak, keep your customers on board, and ensure your business sails smoothly towards prosperity.
Tag: Customer Churn
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Survival Analysis in Business: Predicting Customer Churn
In today’s competitive business landscape, retaining customers is as crucial as acquiring new ones. Customer churn, the phenomenon where customers discontinue their relationship with a company, can significantly impact a business’s bottom line. But fear not, data analysts have a powerful tool in their arsenal to predict and mitigate customer churn – Survival Analysis. In this blog post, we will delve into the world of survival analysis and see how it can be applied to anticipate customer churn in business.